Burger King offers ‘side of crypto’ with Robinhood, so skip the fries

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Burger King has partnered with Robinhood on an offering through the fast food chain's loyalty program.

Would you skip the fries in favor of a digital side? 

Burger King announced Monday that it is teaming up with investment platform Robinhood to offer Royal Perks loyalty members the chance to win a “side of cryptocurrency” – including Dogecoin, Ethereum or Bitcoin – starting Monday. The offer comes as cryptocurrency, a digital currency, continues to gain interest.

Maria Posada, vice president of digital guest experience for Burger King North America, told USA TODAY in a statement that it was a “natural fit” to partner with Robinhood to offer crypto to customers with current conversation around cryptocurrency.

The fast-food chain is “offering crypto in a way that’s accessible and digestible (literally and figuratively) – through our food,” she said.

Through Nov. 21 or while prizes last, Royal Perks members who spend $5 or more on the Burger King app, website or in-restaurant using “My Code” (a code requested during checkout) at participating locations will be rewarded with cryptocurrency.



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